Who Am I

Visual/UX Designer and Communication specialist committed to shape compelling user-centred digital experiences and build rational and inspired Brand identities.
I provide clean, intuitive and imaginative design solutions to enhance the impact of a Brand on the marketplace, keeping abreast of new trends in responsive technology and flat design.

I'm currently having fun as a UX/UI designer in Dublin, and I feel like in this field 50% is stating the right problem, 30% is made by experience, and 20% being bold and imaginative.

SKILLS

Brand/Product/Service development within Agile framework.
Customer Journey Mapping, Wireframing, Prototyping.
Design of streamlined and sleek User Interfaces.
User Research: Usability Testing, A/B Testing, Tree Testing, Surveys.
SEO, Conversion Tracking.

EXPERIENCE

UX/UI DESIGNER

Musgrave

March 2018 – Current

Digital product/service ideation and development for SuperValu, Real Rewards, Centra, Donnybrook Fair, Nosh & Co.
User flow mapping, wireframing and prototyping
User testing
Support for web and print visual material

GRAPHIC AND AUTOMATION DESIGNER

Smartbox

May 2017 – March 2018

Design of automation solution to enhance the publishing process
Development of new design concepts / templates

UI DESIGNER, DIGITAL MARKETING SPECIALIST

Advanzis

September 2016 – May 2017

Web and Corporate identity design
Digital advertising campaigns design (PPC and social media)
Branding services for early stage start-ups

UX/UI DESIGNER, DIGITAL MARKETING SPECIALIST

MySmark

September 2013 – September 2016

UI and Visual identity design
Content creation, visual and written, and social media management
Support in customer experience research projects

GRAPHIC DESIGNER, COPY EDITOR INTERN

Cue Press

May 2013 – September 2013

Editing, proof-reading
Photo retouch

GRAPHIC / UI DESIGNER INTERN

Red Sky

May 2012 – September 2012

Corporate identity design, digital and print
Administrative duties

TOOLBOX

DESIGN

  • Adobe Photoshop, Illustrator, InDesign, Premiere
  • Sketch, Figma, Axure
  • Adobe XD, InVision, Marvel App
  • Google Web Designer
  • Zeplin

MARKETING, RESEARCH

  • Hotjar, Appsee, Lookback, VWO
  • Google Analytics
  • Mail Chimp
  • Typeform, Survey Monkey

CONTENT

  • Microsoft Office Suite
  • Wordpress, Joomla
  • HTML, basic CSS
  • EZ Catalog

EDUCATION

DIGITAL MARKETING DIPLOMA

The Irish Times

2015

Inbound marketing
Google Analytics
SEO and online adv

MA IN VISUAL ARTS

University of Bologna

2010-2013

Critical knowledge of the expressive languages of the visual arts
Graphic Design
Experimental thesis ‘The Psychology of the Visual Arts produced during the Northern-Irish Troubles’

BA IN HISTORY

University of Bologna

2006-2010

Advanced scientific research skills
Paper and digital documents storing (internship at the Historical Archive)
Experimental thesis ‘The role of popular sovereignty in the thought of J. J. Rousseau and its relationship with totalitarianisms’

HIGH SCHOOL OF ARTS

2001-2006

Visual design

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